In April 2020 I acquired a SaaS. It’s a simple product with a handful of paying customers. Monthly revenues have been on decline for a while and one of the largest accounts didn’t renew their annual subscription, so it’s breaking even as of today. Oh, and the company that provides the API the business relies on was just acquired and will be shutting down at the end of 2021. Every endeavor has its obstacles, and the challenges I face here present myriad opportunities for learning across multiple disciplines.

I created SaaS Reboot to document the journey and share what I’ve learned along the way.

If you’d like to connect, follow me on Twitter @saasreboot.